Abby-USA ATV Implements Big Hit at NWTF Convention
Media Services, Abby-USA
Walnut, MS
NASHVILLE, Tenn-Abby-USA elected to step-up their involvement in the ATV implements category recently at the National Wild Turkey Federation's 30th Annual Convention and Sport Show by introducing a wave of change aimed at revolutionizing their entire operation while leaping into one of the most rapidly expanding product categories on the market.
Over the last couple of years Abby-USA conducted business as Abby Manufacturing Company and participated in the category regionally. Now, however, they have elected to re-brand the company, change their logo, launch a new web site and raise the ante by entering the category on a national scale. By being the only ATV implements manufacturer with products auctioned in the 2006 Grand National Celebrity Auction, Abby-USA was able to make it's presence felt immediately as they kicked-off their new campaign while establishing themselves as a credible alternative in the market place.
"I was more than pleased with the response we had to our products at the Grand National (Celebrity) Auction on Friday night," declared Vice-President of Marketing, Tom Rainey. "We know that this is a difficult product category to bring to market, but with the positive feedback we continue to get we really feel like we're headed in the right direction."
No real big surprise he was pleased, considering the fact that out of literally hundreds of vendors present at the Convention less than 50 items were auctioned in the prestigious 2006 Grand National Celebrity Auction.
"This was a big weekend for us because NWTF is such a solid organization. We were honored to be a part of it and we are really looking forward to going back and seeing if we can build on this momentum for the rest of 2006."
